“I never wanted to just glamorize the playa lifestyle and not touch on the down side. I wanted everyone who’s in a desperate situation to know that, if they wanna choose that kinda lifestyle, they gotta be aware of everything that comes with it! It’s not just about the cars, the ladies and the money.”

When the TV version of Annie came on, I was drawn to it. It was the struggle of this poor kid in this environment and how her life changed. It immediately resonated.

I was never a worker. And that’s not even being arrogant. I was just never a worker.

Hip-hop is more about attaining wealth. People respect success. They respect big. They don’t even have to like your music. If you’re big enough, people are drawn to you.

I don’t know where streaming will go in the future. The analytics that we’re seeing tell us that streaming is the next thing, and downloads are going down.

My brands are an extension of me. They’re close to me. It’s not like running GM, where there’s no emotional attachment.

I’ve always believed in good music over bad music. I believe in two sorts of musics. And the lines that separate us, I don’t believe in that. That’s for people who need to easily define what they’re hearing. Me, I’m cool with everything and anything I’m hearing that’s music. It comes under one definition for me.

We have to stretch out the audience. It can’t be this narrow – we have to stretch out the point of view.

I think relationships are broken up because of the media.

Nothing me and Kanye can do musically was gonna match the event of what we were trying to do. So we were trying to deliver an album and experience at one time; that was the idea for ‘Watch The Throne’.

I treat people based on who they really are, not the name. Everyone has to be respectful and be a human being. No one’s above… That’s how I carry it with anybody.

When you’re growing up, your dad is your superhero. Once you’ve let yourself fall that in love with someone, once you put him on such a high pedestal and he lets you down, you never want to experience that pain again.

I’m just saying the producers and people who work on music are getting left out – that’s when it starts getting criminal. It’s like you’re working hard, and you’re not receiving. In any other business, people would be standing before Congress. They have antitrust laws against this kind of behavior.

I know I’m a different person. But nothing can erase that era, those times, those memories, those fights to get ‘Roc-A-fella’ where it was.

I think the problem with people, as they start to mature, they say, ‘Rap is a young man’s game,’ and they keep trying to make young songs. But you don’t know the slang – it changes every day, and you’re just visiting. So you’re trying to be something you’re not, and the audience doesn’t buy into that.

When you have a reputation for making not only good songs but great albums, that in itself creates added artistic pressure. But, at the end of the day, I guess that pressure is something I welcome.

Companies that pretend to care about music and really care about other things – whether it be hardware, whether it be advertising – and now they look at music as a loss leader. And we know music isn’t a loss leader; music is an important part of our lives.