“It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.”

Men and not measures are, no doubt, the very life of politics. But then it is not the fashion to say so in public places.

Caveat emptor is the only motto going, and the worst proverb that ever came from the dishonest stony-hearted Rome.

The chances are perhaps more in favour of ruin than of success. But, whatever may be the chances, I shall go on as long as any means of carrying on the fight are at my disposal.

But who ever yet was offered a secret and declined it?

There is nothing more tyrannical than a strong popular feeling among a democratic people.

Success is a poison that should only be taken late in life and then only in small doses.

But as we do not light up our houses with our brightest lamps for all comers, so neither did she emit from her eyes their brightest sparks till special occasions for such shining had arisen.

Words spoken cannot be recalled, and many a man and many a woman who has spoken a word at once regretted, are far too proud to express that regret.

Power is so pleasant that men quickly learn to be greedy in the enjoyment of it, and to flatter themselves that patriotism requires them to be imperious.

Of course, Lady Arabella could not suckle the young heir herself. Ladies Arabella never can.

There are words which a man cannot resist from a woman, even though he knows them to be false.

I cannot hold with those who wish to put down the insignificant chatter of the world.

There are worse things than a lie… I have found… that it may be well to choose one sin in order that another may be shunned.

Fortune favors the brave; and the world certainly gives the most credit to those who are able to give an unlimited credit to themselves.

Don’t let love interfere with your appetite. It never does with mine.

I have no ambition to surprise my reader. Castles with unknown passages are not compatible with my homely muse.

Companies that pretend to care about music and really care about other things – whether it be hardware, whether it be advertising – and now they look at music as a loss leader. And we know music isn’t a loss leader; music is an important part of our lives.

I will commend the Democrats for one thing. If they name Keith Ellison as the head of the DNC, then I’ll commend them for truth in advertising.

Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults.

The philosophy behind much advertising is based on the old observation that every man is really two men – the man he is and the man he wants to be.

Advertising is legalized lying.

I’ve spent so many years waiting for publishers to consider whether they wanted to print a book of mine, making contracts, taking months to fit it into the Fall list or the Spring list, fitting it into an advertising plan.

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved – commitment to a scenario.

I started selling out comedy clubs before I got to town with no advertising. I was selling out theaters just on the rumor that I was going to be there.