Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
ALAN COOPERI’m a huge believer in putting music out as quickly as early as possible.
More Alan Cooper Quotes
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Form follows function straight to hell.
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Define what the product will do before you design how the product will do it.
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
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Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
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Men do not greet one another like this … except perhaps at rugby club dinners.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
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If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
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It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
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Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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There’s only one thing you can use against pure logic, and that’s common sense.
ALAN COOPER






