My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
ALAN COOPERWe don’t fight about music. We don’t fight about artistic direction.
More Alan Cooper Quotes
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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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The things like that we could fight about, we really don’t. We are pretty lucky for that.
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It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
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Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
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Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
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Usability methods are like sandpapering a chair.
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Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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I’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.
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And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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Men do not greet one another like this … except perhaps at rugby club dinners.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
ALAN COOPER






