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If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.

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Behave Design Generous Helpful Likeable Person Respect Software User

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
ALAN COOPER

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If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
ALAN COOPER

Behave Design Generous Helpful Likeable Person Respect Software User
In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
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I’m a huge believer in putting music out as quickly as early as possible.
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Believer Early Huge Music Possible Put Quick
If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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Album Believer Early Fan Go Huge Impossible New Possible Produce Put Quickly
It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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Development Dollar Flaw Harder Job might Million Process Software Squander Suit Think Tool
Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
ALAN COOPER

Answer Design Excellent Just Paper Prototype Question Short
No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
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Beautiful Better Cool Interface Less Matter
Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
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Again Bliss Chord Contain Dream Estrange Heart Joy Like Past Retain Slight Still
Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
ALAN COOPER

Computer Critical Deeper Human Interact Interface Longer More Sturdily Subtle Survival
It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
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Industry Midget Software Stand Toe
If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
ALAN COOPER

Box Designer Goal Help Magical Person Power Simply Think Useful
Usability methods are like sandpapering a chair.
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Chair Like Method Sandpaper Usability
Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
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Boxing Excuse Look Madam Mirror Nose Seen State Well
Form follows function straight to hell.
ALAN COOPER

Follow Function Hell Straight
To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
ALAN COOPER

Behave Computer Human Less Like Rock Mind People Treat Tree Unconsciously

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