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If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.

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Behave Design Generous Helpful Likeable Person Respect Software User

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Men do not greet one another like this … except perhaps at rugby club dinners.
ALAN COOPER

Another Club Dinner Except Geet Men One Perhaps Rugby
If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
ALAN COOPER

Box Designer Goal Help Magical Person Power Simply Think Useful
Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
ALAN COOPER

Boxing Excuse Look Madam Mirror Nose Seen State Well
Form follows function straight to hell.
ALAN COOPER

Follow Function Hell Straight
We don’t fight about music. We don’t fight about artistic direction.
ALAN COOPER

Artistic Direction Fight Music Think
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
ALAN COOPER

Early Interface Magic Powerful Pretend Scenario Stage Tool
I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
ALAN COOPER

Different Experiment Just Keep Kind Like Make Music Over Record Same Want
In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
ALAN COOPER

Computer Dependent Hopeful Irreversible Kill Life Modern Monster Possible
My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
ALAN COOPER

Accuracy Stop Computer Memory Million Number Own Perfect Phone Recall Store
To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
ALAN COOPER

Around Branch Foster Memory Scene Silver Sprung Tendril Until Vine Young
There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
ALAN COOPER

Between Complicate Confuse Difference Fun Little Powerful Product Program Simple Technical
It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
ALAN COOPER

Discipline Example Geat Giant Other Scientific Shoulder Stand
Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
ALAN COOPER

Balance Color Contour Contrast Form General Geometric High Interface Keep Minimal Palette Restrict Should Simple
And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
ALAN COOPER

Being Human Interact Object React Sentiment Soon Sufficient
One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
ALAN COOPER

Asshole Business Heinous Insidious Lie Most Notion Person Successful
While making art you should just do what is in your heart.
ALAN COOPER

Do Heart Just Make

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