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Yet often, they know but just don’t care. So the task of serious journalism isn’t just to lay out truths. It is to make vital truths compelling to a big audience.

Alain de Botton

Travel agents would be wiser to ask us what we hope to change about our lives rather than simply where we wish to go.
ALAIN DE BOTTON

Agent Ask Change Hope Simply Travel Wiser Wish
If we are inclined to forget how much there is in the world besides that which we anticipate, then works of art are perhaps a little to blame, for in them we find at work the same process of simplification or selection as in the imagination.
ALAIN DE BOTTON

Anticipate Art Besides Forget Inclined Much Perhaps World
Art cannot single-handedly create enthusiasm… it merely contributes to enthusiasm and guides us to be more conscious of feelings that we might previously have experienced only tentatively or hurriedly.
ALAIN DE BOTTON

Conscious Contribute Create Enthusiasm Guide Merely More Single
Socrates, on being insulted in the marketplace, asked by a passerby, “Don’t you worry about being called names?” retorted, “Why? Do you think I should resent it if an ass had kicked me?
ALAIN DE BOTTON

Ask Being Insult Marketplace Name Passerby Restore
As we write, so we build: to keep a record of what matters to us.
ALAIN DE BOTTON

Built Matter Record Write
to design means forcing ourselves to unlearn what we believe we already know, patiently to take apart the mechanisms behind our reflexes and to acknowledge the mystery and stupefying complexity of everyday gestures like switching off a light of turning on a tap
ALAIN DE BOTTON

Already Behaviour Design Force Mechanism Ourselves Patiently Unlearn
One rarely falls in love without being as much attracted to what is interestingly wrong with someone as what is objectively healthy.
ALAIN DE BOTTON

Attract Fall Healthy Interest Object Rare Someone
We need objects to remind us of the commitments we’ve made. That carpet from Morocco reminds us of the impulsive, freedom-loving side of ourselves we’re in danger of losing touch with. Beautiful furniture gives us something to live up to. All designed objects are propaganda for a way of life.
ALAIN DE BOTTON

Carpet Commitment Freedom Impulsive Need Object Remind
Most victories are, in the best way, acts of revenge.
ALAIN DE BOTTON

Act Best Most Revenge Victory Way
What I want to argue for is not that we should give up on our ideas of success, but that we should make sure that they are our own. We should focus in on our ideas and make sure that we own them, that we’re truly the authors of our own ambitions.
ALAIN DE BOTTON

Ambition Argue Author Focus Idea Make Own Success Sure Want
Kant and Hegel are interesting thinkers. But I am happy to insist that they are also terrible writers.
ALAIN DE BOTTON

Happy Instant Interest Terrible Think Writer
Our jobs make relentless calls on a narrow band of our faculties, reducing our chances of achieving rounded personalities and leaving us to suspect (often in the gathering darkness of a Sunday evening) that much of who we are, or could be, has gone unexplored.
ALAIN DE BOTTON

Achieve Band Faculty Job Make Narrow Personality Reduce Change Relentless Round
Out of the millions of people we live among, most of whom we habitually ignore and are ignored by in turn, there are always a few that hold hostage our capacity for happiness, whom we could recognize by their smell alone and whom we would rather die than be without.
ALAIN DE BOTTON

Always Among Habitat Ignore Million People Turn
We need a home in the psychological sense as much as we need one in the physical: to compensate for a vulnerability.
ALAIN DE BOTTON

Compensate Home Much Need Physical Psychological Vulnerability
Insomnia is a glamorous term for thoughts you forgot to have in the day.
ALAIN DE BOTTON

Dance Forgot Glamorous Insomnia Term Thought
The inability to live in the present lies in the fear of leaving the sheltered position of anticipation or memory, and so of admitting that this is the only life that one is ever likely (heavenly intervention aside) to live.
ALAIN DE BOTTON

Admit Anticipation Fear Inability Leave Lie Memory Position Present Shelter

Yet often, they know but just don’t care. So the task of serious journalism isn’t just to lay out truths. It is to make vital truths compelling to a big audience.

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Yet often, they know but just don’t care. So the task of serious journalism isn’t just to lay out truths. It is to make vital truths compelling to a big audience.

Related Topics

Popular Authors

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