“A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light.”

The Internet is the ultimate in brand-centered buying.

IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.

It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

The essence of positioning is sacrifice.

Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.

Branding is simply a more efficient way to sell things.

Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store.

After a slow buildup, people become convinced that they have known about the brand forever.

You must be willing to give up something in order to establish that unique position.

What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble.

Each year we send more and receive less.

Guilt is cancer. Guilt will confine you, torture you, destroy you as an artist. It’s a black wall. It’s a thief.

Everyone should know that the ‘war on cancer’ is largely a fraud.

Everyone should know that most cancer research is largely a fraud, and that the major cancer research organizations are derelict in their duties to the people who support them.

I have certain objectives. They’re the same objectives my father had to give people a higher standard of living, to do away with the cancer of poverty, to eliminate the consequences of economic backwardness.

I went to the airport, I put my bag in the x-ray machine, I found out my bag has cancer. It only has six more months to hold stuff.

My sun and my moon signs are mostly Cancer – it’s really strong. We’re deeply intuitive and sentimental. I really like to take care of people, nurturing them. I’m very passionate about the things I do and like to see people I love grow.

I am living proof that if you catch prostate cancer early, it can be reduced to a temporary inconvenience, and you can go back to a normal life.

Government is cancerous in head and limbs;only its belly is sound, and the laws it excretes are the most strightforward shit in the world.