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War and marketing have many similarities.

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Many Market Similarity War

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Even if all the cattle on the range look pretty much alike.
AL RIES

Alike All Cattle Look Much Pretty Range
War and marketing have many similarities.
AL RIES

Many Market Similarity War
Everyone is interested in what‘s new. Few people are interested in what‘s better.
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Better Everyone New People
Advertising is the way great brands get to be great brands.
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Advertise Brand Great Way
A branding program should be designed to differentiate your cow from all the other cattle on the range.
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Brand Business Cattle Cow Design Lok Market Other Program Range
The real barrier (to building a brand) is the human mind.
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Barrier Gray Human Matter Mind Real
The best way to make news is to announce a new category, not a new product.
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Announce Best Category News Way Product
Good things happen when you narrow your focus.
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Focus Good Happen Narrow Thing
It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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Allow Build Decade Ear Forget Normal Old Person Take Truth
It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
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Company Hand Mental Mind Position Product Upper
Positioning is how you differentiate yourself in the mind of the prospect.
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Differentiate Mind Position Product Yourself
What should a brand leader advertise?
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Advertise Behavior Brand Important Leader
But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Cancer Diamond Laser Source Week
It is better to have 50% of one market, instead of 10% of five markets.
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Better Have Instead Market Prospect
IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.
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Build Computer First Incent Mind Position Prospect
It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Create Mind Perception Product Prospect Quite

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