Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITAWithout an organisation that can work together, sometimes over a very long period.
More Akio Morita Quotes
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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A company will get nowhere if all of the thinking is left to management.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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Employees are not guilty; why should they suffer?
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Japanese attitudes toward work seem to be critically different from American attitudes.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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People need money, but they also want to be happy in their work and proud of it.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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But make sure you don’t make the same mistake twice.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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