My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITAWe will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
More Akio Morita Quotes
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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Every action analysed and every responsibility assigned by an organisation chart.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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Amenities are not of great concern to management in Japan.
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Never break another man’s rice bowl.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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You can be totally rational with a machine.
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People need money, but they also want to be happy in their work and proud of it.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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The best example of this was the Apollo project in the United States.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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When I find an employee who turns out to be wrong for the job,
AKIO MORITA