Don’t do market research.
AKIO MORITA(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
More Akio Morita Quotes
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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Without an organisation that can work together, sometimes over a very long period.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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If management take the risk of hiring them, we have to take the responsibility for them.
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My solution to the problem of unleashing creativity is always to set up a target.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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Never break another man’s rice bowl.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
AKIO MORITA