Amenities are not of great concern to management in Japan.
AKIO MORITA(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
More Akio Morita Quotes
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People need money, but they also want to be happy in their work and proud of it.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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I feel it is my fault because I made the decision to hire him.
AKIO MORITA -
The only sure thing is that in business there are no sure things.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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America looks 10 minutes ahead; Japan looks 10 years.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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My solution to the problem of unleashing creativity is always to set up a target.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
AKIO MORITA






