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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.

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Believe Everybody Facility Impressive Office Posh Private Want Work

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
AKIO MORITA

Always Company Employee Facility Made Meet Single Trying
We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA

Believe New Product Public Research
The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
AKIO MORITA

Began Big Country Idea Impact Ironically Quality Virtual
I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
AKIO MORITA

Employee Establish Evaluate Longer Matter Past Promotion Record School
And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
AKIO MORITA

Ability Blend Grow Innate Learn Principle Up
My concept is that anybody has creative ability, but very few people know how to use it.
AKIO MORITA

Ability Anybody Concept Creative Few People Use
The only sure thing is that in business there are no sure things.
AKIO MORITA

Business Only Sure Thing
It has run consistently about 6 percent of sales at Sony – and in service.
AKIO MORITA

Consistently Percent Run Sale Service Six Sony
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITA

Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
AKIO MORITA

Company Constant Deal Engineer Giving Important Industrial Job Management Target
The public does not know what is possible. We do.
AKIO MORITA

Business Do Doe Know Public
We all learn by imitating, as children, as students, as novices in the world of business.
AKIO MORITA

Business Children Growing Imitate Learn Novice Student Up World
I believe people work for satisfaction.
AKIO MORITA

Believe People Satisfaction Work
Without an organisation that can work together, sometimes over a very long period.
AKIO MORITA

Fruition Long Organisation Period Sometimes Working Together
To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
AKIO MORITA

Corporation Create Employee Family Fate Feeling Manage Same Share
There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITA

Creativity Market Plan Product Self Technology

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