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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.

Aerin Lauder

And balancing motherhood and career makes you both a better mother and a better businesswoman.
AERIN LAUDER

Balancing Better Both Businesswoman Make Mother Motherhood
Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
AERIN LAUDER

Art Children Display Everything Example Following Hidden Make Mom Proud Work
I love to decorate a room – from the furniture to the objects to the books.
AERIN LAUDER

Book Decorate Furniture Object Room
People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
AERIN LAUDER

Concept House Lifestyle Overall People Shade
I love Pilates, I really do, and I do it three times a week because it works well for me.
AERIN LAUDER

Me Pilate Three Time Week Well Work
The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
AERIN LAUDER

Change Create Effect Feeling Immediately Interesting Mood Scent
I think to make your home as comfortable as possible is so important.
AERIN LAUDER

Comfortable Home Idea Important Possible Thinking
My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
AERIN LAUDER

Backbone Mom Mother Strong
When children are little, they really need you in one way. When they’re bigger, they need you as a friend.
AERIN LAUDER

Bigger Children Friend Litle Mother Motherhood Need Way
I always loved beauty and accessories, and it’s always something I was passionate about.
AERIN LAUDER

Accessories Beauty Passionate Something
When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
AERIN LAUDER

Asked Beauty Creative Director Fun Girl Home
There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
AERIN LAUDER

Being Happy Idea Interesting Lifestyle Really Something Trend Whole
Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
AERIN LAUDER

Beauty Core Design Heritage Live Passion Space Work
I’ve always been inspired by beautiful interiors.
AERIN LAUDER

Always Beautiful Inspired Interior
So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
AERIN LAUDER

Beach Category Cross Easy Focus Focused Ideas Life Pillow Shop Summer
When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
AERIN LAUDER

Archives Country Creative Director First Job People Thing

I have always loved books, and as a mother, I wanted to share my passion for reading with my children.

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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.

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