“100 percent, my whole life. I went to school, I did music theory,”

Something respected, was the most important thing to do with your life.

As a kid, I wasn’t given the sense that celebrity, or fame or any of that,

Was something to be impressed by, or to seek out. It was always impressed upon me that making something well crafted

I felt like I wanted to make more than just music.

I’m pretty committed to being a filmmaker because it incorporates everything I love: music, art direction, story, and you know – everything.

And I try to preserve whatever’s of value and achievable in their idea.

I’ve never made a video where I didn’t talk to the artist before I wrote the treatment.

Basically, I enter into it knowing we are collaborators.

I always wanted to be a musician.

And I’ve tried to do that where I can in my field.

If it’s something I can’t achieve, I tell them straight.

Otherwise they’re not going to feel great when they’re up there miming it.

My process in making a music video is pretty much a formula of talking to the artist.

I did voice training and piano lessons, and while I was a decent musician.

It didn’t seem like enough for me.

I try to bring musicians into the logistics of filmmaking.