My process in making a music video is pretty much a formula of talking to the artist.
ADRIA PETTYMy process in making a music video is pretty much a formula of talking to the artist.
ADRIA PETTYAs a kid, I wasn’t given the sense that celebrity, or fame or any of that,
ADRIA PETTYI think musicians are perfect at knowing how to get the best out of other musicians. I can really relate to that communion.
ADRIA PETTYI always wanted to be a musician.
ADRIA PETTYI did voice training and piano lessons, and while I was a decent musician.
ADRIA PETTYIt didn’t seem like enough for me.
ADRIA PETTYMusicians ultimately are who they are, they aren’t actors, so as a clipmaker you have a responsibility to protect them.
ADRIA PETTYI’m pretty committed to being a filmmaker because it incorporates everything I love: music, art direction, story, and you know – everything.
ADRIA PETTYBasically, I enter into it knowing we are collaborators.
ADRIA PETTYI try to bring musicians into the logistics of filmmaking.
ADRIA PETTYAnd I try to preserve whatever’s of value and achievable in their idea.
ADRIA PETTYWas something to be impressed by, or to seek out. It was always impressed upon me that making something well crafted
ADRIA PETTYI felt like I wanted to make more than just music.
ADRIA PETTYIf it’s something I can’t achieve, I tell them straight.
ADRIA PETTYSomething respected, was the most important thing to do with your life.
ADRIA PETTYOtherwise they’re not going to feel great when they’re up there miming it.
ADRIA PETTY