Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.
CHARLES DUHIGGChange might not be fast and it isn’t always easy. But with time and effort, almost any habit can be reshaped.
More Charles Duhigg Quotes
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Companies aren’t families. They’re battlefields in a civil war.
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The brain has this amazing ability to find happiness even when the memories of it are gone.
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If you dress a new something in old habits, it’s easier for the public to accept it.
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If you believe you can change – if you make it a habit – the change becomes real.
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The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.
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If you want to do something that requires willpower – like going for a run after work – you have to conserve your willpower muscle during the day.
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When people have a willpower failure, it’s because they haven’t anticipated a situation that’s going to come along.
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Once you understand that habits can change, you have the freedom and the responsibility to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp and the only option left is to get to work.
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Between calculated risk and reckless decision-making lies the dividing line between profit and loss.
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Belief is easier when it occurs within a community.
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What studies say the number one best way to start an exercise habit is to give yourself a reward that you genuinely enjoy.
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Some say because music is as much about personal expression as listening pleasure, sharing is integral to why songs have value in the first place.
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For a habit to stay changed, people must believe change is possible.
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The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.
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The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.
CHARLES DUHIGG