When people have a willpower failure, it’s because they haven’t anticipated a situation that’s going to come along.
CHARLES DUHIGGChange might not be fast and it isn’t always easy. But with time and effort, almost any habit can be reshaped.
More Charles Duhigg Quotes
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Once you understand that habits can change, you have the freedom and the responsibility to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp and the only option left is to get to work.
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The Golden Rule of Habit Change: You can’t extinguish a bad habit, you can only change it.
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Habits are malleable throughout your entire life.
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There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.
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Simply giving employees a sense of agency- a feeling that they are in control, that they have genuine decision-making authority – can radically increase how much energy and focus they bring to their jobs.
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It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviours.
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The cooperation of NASCAR – or any other system, it turns out – persists only when everyone believes he has the opportunity to win.
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Belief is easier when it occurs within a community.
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Research suggests that investment bankers are more prone to commit fraud when they feel the competitor at their heels.
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If you believe you can change – if you make it a habit – the change becomes real.
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Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
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Small wins are a steady application of a small advantage.
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Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits they’ve learned.
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Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
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The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.
CHARLES DUHIGG






