“We’re all waiting for the opportunity to do big films but you have to wait your turn – unless you get offered something like Twilight when you’re 20! Otherwise, you just have to keep slogging away.”

If somebody knew every time they did something it was going to be a hit there would never be any failures.

The genre has got quite serious now.

Sadly, that’s not how it works. You take nothing for granted.

Sometimes our motivations can be quite hazy, contradictory and multi-faceted, in real life.

If someone offers you a three picture deal at 20 you’d take it. I would have killed for it.

Long gone are the days of the stylised old James Bond films with Roger Moore karate chopping his way through the bad guys – audiences are not going to buy it anymore.

I’m kind of glad that I was able to properly grow up before becoming a massive movie star.

Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs.

DJs play a big responsibility of what hip-hop is doing… At the end of the day, it’s up to us to control and to own hip-hop.

I was a really lousy artist as a kid. Too abstract expressionist; or I’d draw a big ram’s head, really messy.

The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.

I always had the intuition, even as a little child, that I was called for a big project.

I know that if I could really understand mental illness, then it would be appropriate to make a big career shift.

We want to win. We want to win big. We want to win the whole thing.

My earliest memories of rap music was mixed with my earliest memories of reggae music. They were big sounds around the way, heavy bass lines, strong messages, definitely.