“Long gone are the days of the stylised old James Bond films with Roger Moore karate chopping his way through the bad guys – audiences are not going to buy it anymore.”

If somebody knew every time they did something it was going to be a hit there would never be any failures.

The genre has got quite serious now.

Sadly, that’s not how it works. You take nothing for granted.

Sometimes our motivations can be quite hazy, contradictory and multi-faceted, in real life.

We’re all waiting for the opportunity to do big films but you have to wait your turn – unless you get offered something like Twilight when you’re 20! Otherwise, you just have to keep slogging away.

If someone offers you a three picture deal at 20 you’d take it. I would have killed for it.

I’m kind of glad that I was able to properly grow up before becoming a massive movie star.

Audiences believe what you believe. It’s a matter of believing yourself. If I believe me, then you’ve got no choice. None at all.

When I play for the people, every time I play for my audience they are hypnotized, seen. These guys know the potential of the music.

Kids are an important audience to reach for the future of the planet.

I want to make films that cater to the world audiences.

I want to make films that cater to the world audiences.

You always have to appeal to your audience.

God is a comedian playing to an audience that is too afraid to laugh.

I try to interact with my audience and have them be equal to me because they are.