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Failure shows us the way – by showing us what isn’t the way.

Ryan Holiday

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.
RYAN HOLIDAY

Cover Ideas Media Opening Project Transformation
The Germans have a word for it: Sitzfleisch. Staying power. Winning by sticking your ass to the seat and not leaving until after it’s over.
RYAN HOLIDAY

Leaving Over Power Win Word
An entrepreneur is someone with faith in their ability to make something where there was nothing before.
RYAN HOLIDAY

Entrepreneur Faith Inspirational Invention
Ordinary people shy away form negative situations, just as they do with failure. They do their best to avoid trouble. What great people do is the opposite. They are their best in these situations. They turn personal tragedy or misfortune – really anything, everything – to their advantage.
RYAN HOLIDAY

Advantage Negative Ordinary People Personal Situation
Problems are rarely as bad as we think-or rather, they are precisely as bad as we think.
RYAN HOLIDAY

Bad Problem Rare Thinking
There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.
RYAN HOLIDAY

Goodness Ourselves Perception Story
Discipline in perception lets you clearly see the advantage and the proper course of action in every situation-without the pestilence of panic or fear.
RYAN HOLIDAY

Advantage Discipline Fear Panic Perception
You know what’s better than building things up in your imagination? Building things up in real life.
RYAN HOLIDAY

Better Build Imagination Life Reality Yourself
Great times are great softeners.
RYAN HOLIDAY

Greatness Soft Time
It’s okay to be discouraged. It’s not okay to quit. To know you want to quit but to plant your feet and keep inching closer until you take the impenetrable fortress you’ve decided to lay siege to in your own life-that’s persistence.
RYAN HOLIDAY

Decision Encouragement Life Persistence Plant Quit Yourself
Where the head goes, the body follows. Perception precedes action. Right action follows the right perspective.
RYAN HOLIDAY

Action Body Follow Head Perspective Right
Conning the conmen is one of life’s most satisfying pleasures.
RYAN HOLIDAY

Life Pleasure Satisfaction
True will is quiet humility, resilience, and flexibility; the other kind of will is weakness disguised by bluster and ambition.
RYAN HOLIDAY

Ambitious Disguise Humility Kindness Quiet True Willing
The obstacle in the path becomes the path. Never forget, within every obstacle is an opportunity to improve our condition.
RYAN HOLIDAY

Condition Forget Improvement Obstacle Opportunity Ourselves Path
We decide what we will make of each and every situation. We decide whether we’ll break or whether we’ll resist.
RYAN HOLIDAY

Break Decision Resistance Situation
When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?
RYAN HOLIDAY

Information Intelligence Myself People Planning Reading Simplicity

Failure shows us the way – by showing us what isn’t the way.

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Failure shows us the way – by showing us what isn’t the way.

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