When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUKnowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
More Sun Tzu Quotes
-
-
Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
SUN TZU -
If his forces are united, separate them.
SUN TZU -
Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
SUN TZU -
Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
SUN TZU -
The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
SUN TZU -
In battle, there are not more than two methods of attack–the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.
SUN TZU -
Pretend inferiority and encourage his arrogance.
SUN TZU -
Be where your enemy is not.
SUN TZU -
If there is disturbance in the camp, the general’s authority is weak.
SUN TZU -
Ponder and deliberate before you make a move.
SUN TZU -
Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
SUN TZU -
Attack him where he is unprepared, appear where you are not expected.
SUN TZU -
The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
SUN TZU -
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZU -
Know thy self, know thy enemy. A thousand battles, a thousand victories.
SUN TZU