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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.

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Business Defeat Enemy Strategy Victory War

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
SUN TZU

Advantage Business Gain Position Strategy War
There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted.
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Combination Flavour Inspirational Taste
There is no instance of a nation benefitting from prolonged warfare.
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Benefit Nation War
Always mystify, mislead, and surprise the enemy if possible.
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Business Enemy Mislead Strategy Surprise War
Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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Business Enemy Gain Strategy Success War
All warfare is based on deception.
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Deception One Liner War
Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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Business Condition Constant Strategy War Water
Know thy self, know thy enemy. A thousand battles, a thousand victories.
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Battle Business Enemy Strategy Victory War
If you wait by the river long enough, the bodies of your enemies will float by.
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Body Enemy Float River Strategy War
Know your enemy and know yourself and you can fight a hundred battles without disaster,
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Battle Business Enemy Fight Strategy War
To know your Enemy, you must become your Enemy.
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Deep Enemy One Liner War
If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
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Earth Enemy Heaven Strategy Victory Yourself
Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.
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Business Decesion Energy Release Strategy War
In the midst of chaos, there is also opportunity.
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Business Inspirational One Liner Opportunity Strategy
When you surround an army, leave an outlet free. Do not press a desperate foe too hard.
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Army Business Desperate Leaving Strategy Surround War
Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
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Business Himself Principle Reveal Strategy War

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