If you’re truly obsessed over customers, it’ll cover a lot of errors.
JEFF BEZOZMy view is there’s no bad time to innovate.
More Jeff Bezos Quotes
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Invention requires a long-term willingness to be misunderstood.
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You don’t want to negotiate the price of simple things you buy every day.
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No business can continue to shrink. That can only go on for so long before irrelevancy sets in.
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We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
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Above all else, align with customers. Win when they win. Win only when they win.
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We got to talk about how lucky we are to have such amazing parents. They’ve always been and still are role models and mentors for us.
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Obsess about customers, not competitors.
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You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
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Maintain a firm grasp of the obvious at all times.
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.
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Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
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The great thing about fact-based decisions is that they overrule the hierarchy.
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I’m going to go do this crazy thing. I’m going to start this company selling books online.
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I try to spend my time on areas that I think are important for the future, and where I think I can add value.
JEFF BEZOZ