Do we have the will to make poverty history?
EDWARD DE BONOPerception is real even when it is not reality.
More Edward de Bono Quotes
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America is not just a country, it’s an idea.
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A good design is not a democratic consensus.
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I’m a very loyal and unreliable friend.
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We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
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Logic will never change emotion or perception.
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The awful thing is that you can never be aware of what you are not aware of.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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The need to be right all the time is the biggest bar to new ideas.
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
EDWARD DE BONO






