The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
AARON LEVIEA lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.
More Aaron Levie Quotes
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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In a user lead model, users are bringing in their own technology… and you can build software then, around the user.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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Read these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
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The only barrier to entry you can create is to consistently build a great product.
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Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.
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If there could’ve ever been a magical time to build an enterprise software company, now is absolutely that time.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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It’s unfortunate biologically we have to sleep.
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If you don’t go to every level of your company, you distance yourself from the marketplace and from your people.
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Start with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
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Start with the assumption that the best way to do something is not the way it’s being done right now.
AARON LEVIE






