People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
STEVE JOBSYour time is limited, so don’t waste it living someone else’s life.
More Steve Jobs Quotes
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Customers don’t measure you on how hard you tried, they measure you on what you deliver.
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I want to put a ding in the universe.
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My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
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We’ve got to make the small things unforgettable.
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You can tell a lot about a person by who his or her heroes are.
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We’re not going to be the first to this party, but we’re going to be the best.
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Never settle for average.
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You cannot mandate productivity, you must provide the tools to let people become their best.
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The most precious resource we have is time.
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To go forward you have to leave something behind.
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Creativity comes from spontaneous meetings, from random discussions.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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If a user is having a problem, it’s our problem.
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Deciding what not to do is as important as deciding what to do.
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