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Really, the only thing that makes sense is to strive for greater collective enlightenment.

Elon Musk

Most people can learn a lot more than they think they can. They sell themselves short without trying.
ELON MUSK

Inspirational Learning People Sell Thinking Try
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
ELON MUSK

Brand Impression Perception Product Reality Time
It’s OK to have your eggs in one basket as long as you control what happens to that basket.
ELON MUSK

Basket Business Control Egg Happen Inspirational
Innovation comes in many ways.
ELON MUSK

Business Innovation Inspirational One Liner Positive
People will buy the car just because it’s a great car. We want them to think it’s excellent value for money and then, oh yeah, it happens to be electric.
ELON MUSK

Buy Car Excellence Happen Money People Value
I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.
ELON MUSK

Communication Internet Possible
Getting there was super hard. Very proud of Tesla team!
ELON MUSK

Appreciation Entrepreneur Proud Team Work
If humanity doesn’t land on Mars in my lifetime, I would be very disappointed.
ELON MUSK

Disappointment Hope Human Lifetime Mars
Weighing too much on someone’s talent and not someone’s personality. I think it matters whether someone has a good heart.
ELON MUSK

Goodness Heart Personality Talent
I wouldn’t say I have a lack of fear. In fact, I’d like my fear emotion to be less because it’s very distracting and fries my nervous system.
ELON MUSK

Distract Emotion Fear Lack
I think life on Earth must be about more than just solving problems. It’s got to be something inspiring, even if it is vicarious.
ELON MUSK

Earth Life Problem Solve
When something is important enough, you do it even if the odds are not in your favor.
ELON MUSK

Enough Entrepreneur Favour Important Inspirational
My mentality is that of a samurai. I would rather commit seppuku than fail.
ELON MUSK

Commitment Failure Mentality
I think that’s the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.
ELON MUSK

Advice Business Constant Improvement Success
Tesla is here to stay and keep fighting for the electric car revolution.
ELON MUSK

Business Car Confidence Fight Revolution Stay
Never trust cynics, as they excuse their own bad deeds by telling themselves everyone does it.
ELON MUSK

Cynic Deed Excuse Trust

Really, the only thing that makes sense is to strive for greater collective enlightenment.

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Really, the only thing that makes sense is to strive for greater collective enlightenment.

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