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Luxury goods are the only area in which it is possible to make luxury margins.

Bernard Arnault

I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.
BERNARD ARNAULT

Designer Discussion Myself Project Togetherness
It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
BERNARD ARNAULT

Creative Design Management
I think in business, you have to learn to be patient. Maybe I’m not very patient myself. But I think that I’ve learned the most is be able to wait for something and get it when it’s the right time.
BERNARD ARNAULT

Business Learning Myself Patience Right Thinking Time Yourself
Oh, I was brought up in the north of France, and I had a very enjoyable childhood with my family working as entrepreneur.
BERNARD ARNAULT

Business Childhood Creativity Enjoyment Entrepreneur Myself Process
I’ve always been pleased with the investments I’ve made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer.
BERNARD ARNAULT

Investment Made Pleased Regret Richer
When something has to be done, do it! In France we are full of good ideas, but we rarely put them into practice.
BERNARD ARNAULT

Action Country Ideas Practice Thinking
And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
BERNARD ARNAULT

Capital Detracting Investment Venture
China is clearly going to be the number one economic power and it is already full of potential.. with lots of population and the buying power increasing by the day. .
BERNARD ARNAULT

Country Day Economics Future Oneself Potential Power
If you control your distribution, you control your image.
BERNARD ARNAULT

Control Distribution Image
What we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it’s the opposite.
BERNARD ARNAULT

Bad Business Effect Globalization Group Opposite Ourselves
Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
BERNARD ARNAULT

Expansion Focus Luxury
When I was working in my first job engineering construction, what I liked the most was working with architects and making buildings that had this creative side coming from the architect and that were making them a big success.
BERNARD ARNAULT

Building Creative Engineering Jobs Success
If you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA.
BERNARD ARNAULT

DNA People Thinking Unpredictable
Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
BERNARD ARNAULT

Brand Expand Expensive Image Reputation Term World
From time to time, the Vienna Philharmonic could play without a conductor because they are so good.
BERNARD ARNAULT

Exceptional Play Time
Affordable luxury – these are two words that don’t go together.
BERNARD ARNAULT

Afford Luxury Togetherness Word

Luxury goods are the only area in which it is possible to make luxury margins.

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Luxury goods are the only area in which it is possible to make luxury margins.

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