Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
BERNARD ARNAULT
BERNARD ARNAULT
Bernard Arnault on brand
Bernard Arnault43 quotes“Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.”
More from Bernard Arnault
Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas. And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
Bernard ArnaultBernard Arnault Affordable luxury – these are two words that don’t go together.
Bernard ArnaultBernard Arnault China is clearly going to be the number one economic power and it is already full of potential.. with lots of population and the buying power increasing by the day. .
Bernard ArnaultBernard Arnault It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
Bernard ArnaultBernard Arnault If you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA.
Bernard ArnaultBernard Arnault When I was working in my first job engineering construction, what I liked the most was working with architects and making buildings that had this creative side coming from the architect and that were making them a big success.
Bernard ArnaultBernard Arnault I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.
Bernard ArnaultBernard Arnault I’ve always been pleased with the investments I’ve made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer.
Bernard ArnaultBernard Arnault When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
Bernard ArnaultBernard Arnault If you control your distribution, you control your image.
Bernard ArnaultBernard Arnault In the luxury business, you have to build on heritage.
Bernard ArnaultBernard Arnault Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It’s a symbol.
Bernard ArnaultBernard Arnault From time to time, the Vienna Philharmonic could play without a conductor because they are so good.
Bernard ArnaultBernard Arnault Oh, I was brought up in the north of France, and I had a very enjoyable childhood with my family working as entrepreneur.
Bernard ArnaultBernard Arnault I take time to get close to, and I don’t immediately throw my arms round someone.
Bernard ArnaultBernard Arnault I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.
Bernard ArnaultBernard Arnault
Original quotes
From our community writers
Find someone who can hear you even when you’re silent.
Brad NeatonBrad Neaton Shadows follow me the way a vulture stalks death. One small step ahead.
Danielle MontgomeryDanielle Montgomery Hidden in the ashes, of a fallen building lays a child’s family photo, with whom he could never unite in life.
Heba NazarHeba Nazar To love something, someone. You don’t need to own them.
Sonika MSonika M When you miss someone, you realize their worth and your faith.
Aradhna S BirenAradhna S Biren The bed was the canvas, we were the art.
Jonny OxJonny Ox Every little part of your soul was made to shine.
Ashley PrzywolskiAshley Przywolski When in truth, it is the transparency that kills you. The pain of seeing through to something you can never quite touch.
Lang LeavLang Leav
Meet the writers
More on brand
Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
Tony HsiehTony Hsieh If you don’t have the confidence to own the worth of your brand and share it unapologetically, you won’t make a massive impact.
Lewis HowesLewis Howes Customers must recognize that you stand for something.
Howard SchultzHoward Schultz Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
Howard SchultzHoward Schultz Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.
Lewis HowesLewis Howes Giving customers and prospects a glimpse into the entrepreneur’s life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.
Lewis HowesLewis Howes There’s some are fou o’ love divine; There’s some are fou o’ brandy.
Robert BurnsRobert Burns All fashion brands are about looking good. Being Human is also about doing good. And you can do good by the simple act of slipping into a t-shirt or a pair of jeans.
Salman KhanSalman Khan