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Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas. And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.

Bernard Arnault

China is clearly going to be the number one economic power and it is already full of potential.. with lots of population and the buying power increasing by the day. .
BERNARD ARNAULT

Buying Numbers Population Potential
When I was working in my first job engineering construction, what I liked the most was working with architects and making buildings that had this creative side coming from the architect and that were making them a big success.
BERNARD ARNAULT

Building Creative Engineering Jobs Success
I think this is a challenge we face, how the global region will evolve in stability with such a fast growth. If they succeed to do that, no doubt, in the next generation it will be the major area of the world, economically.
BERNARD ARNAULT

Challenge Doubt Evolve Fast Generation Growth Next
Affordable luxury – these are two words that don’t go together.
BERNARD ARNAULT

Affordable Luxury Together Two
It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
BERNARD ARNAULT

Creative Design Management
What we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it’s the opposite.
BERNARD ARNAULT

Bad Business Effect Globalization Group Opposite Ourselves
In the luxury business, you have to build on heritage.
BERNARD ARNAULT

Build Business Heritage Luxury
I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.
BERNARD ARNAULT

Combination Creativity Myself Organization Process
If you control your distribution, you control your image.
BERNARD ARNAULT

Control Distribution Image
Luxury goods are the only area in which it is possible to make luxury margins.
BERNARD ARNAULT

Areas Business Luxury Money Product Profit Yourself
When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
BERNARD ARNAULT

Creative Management Sides
Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
BERNARD ARNAULT

Brand Expand Expensive Image Reputation Term World
Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
BERNARD ARNAULT

Expansion Focus Luxury
I’ve always been pleased with the investments I’ve made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer.
BERNARD ARNAULT

Investment Made Pleased Regret Richer
Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It’s a symbol.
BERNARD ARNAULT

Country Creativity Group Organization
A good product can last forever.
BERNARD ARNAULT

Forever Lasts Products

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