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Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas. And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.

Bernard Arnault

Affordable luxury – these are two words that don’t go together.
BERNARD ARNAULT

Affordable Luxury Together Two
If you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA.
BERNARD ARNAULT

Appreciation Artist Creativity Love Mindset People Understand Yourself
Luxury goods are the only area in which it is possible to make luxury margins.
BERNARD ARNAULT

Areas Business Luxury Money Product Profit Yourself
I think this is a challenge we face, how the global region will evolve in stability with such a fast growth. If they succeed to do that, no doubt, in the next generation it will be the major area of the world, economically.
BERNARD ARNAULT

Challenge Doubt Evolve Fast Generation Growth Next
A good product can last forever.
BERNARD ARNAULT

Forever Lasts Products
From time to time, the Vienna Philharmonic could play without a conductor because they are so good.
BERNARD ARNAULT

Conductor Country Good Play
Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It’s a symbol.
BERNARD ARNAULT

Country Creativity Group Organization
It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
BERNARD ARNAULT

Creative Design Management
If you control your distribution, you control your image.
BERNARD ARNAULT

Business Control Distribution Reputation Yourself
Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
BERNARD ARNAULT

Brand Expand Expensive Image Reputation Term World
When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
BERNARD ARNAULT

Creativity Management Sensible Side Understand Yourself
When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
BERNARD ARNAULT

Creative Management Sides
Oh, I was brought up in the north of France, and I had a very enjoyable childhood with my family working as entrepreneur.
BERNARD ARNAULT

Business Childhood Creativity Enjoyment Entrepreneur Myself Process
When I was working in my first job engineering construction, what I liked the most was working with architects and making buildings that had this creative side coming from the architect and that were making them a big success.
BERNARD ARNAULT

Business Construction Creativity Myself Passionate People Project Success Work
I think in business, you have to learn to be patient. Maybe I’m not very patient myself. But I think that I’ve learned the most is be able to wait for something and get it when it’s the right time.
BERNARD ARNAULT

Business Learning Myself Patience Right Thinking Time Yourself
When something has to be done, do it! In France we are full of good ideas, but we rarely put them into practice.
BERNARD ARNAULT

Action Country Ideas Practice Thinking

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