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In the luxury business, you have to build on heritage.

Bernard Arnault

I’ve always been pleased with the investments I’ve made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer.
BERNARD ARNAULT

Investment Made Pleased Regret Richer
It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
BERNARD ARNAULT

Art Business Creative Design Enough Management Process Production Rational
Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It’s a symbol.
BERNARD ARNAULT

Country Creativity Group Organization
I think in business, you have to learn to be patient. Maybe I’m not very patient myself. But I think that I’ve learned the most is be able to wait for something and get it when it’s the right time.
BERNARD ARNAULT

Inspiration Learning Right Thinking Time
And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
BERNARD ARNAULT

Capital Detracting Investment Venture
Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas.
BERNARD ARNAULT

Develop Freedom Jobs Leadership Reined
If you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA.
BERNARD ARNAULT

Appreciation Artist Creativity Love Mindset People Understand Yourself
I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.
BERNARD ARNAULT

Combination Creativity Myself Organization Process
Affordable luxury – these are two words that don’t go together.
BERNARD ARNAULT

Affordable Luxury Together Two
Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
BERNARD ARNAULT

Expansion Focus Luxury
I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.
BERNARD ARNAULT

Business Creativity Success
Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It’s a symbol.
BERNARD ARNAULT

Construction Creativity Decision Modern Organization Ourselves Symbol Tower
In the luxury business, you have to build on heritage.
BERNARD ARNAULT

Build Business Heritage Luxury
Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas. And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
BERNARD ARNAULT

Big Brand Capital Context Famous Investment Money Work
Luxury goods are the only area in which it is possible to make luxury margins.
BERNARD ARNAULT

Areas Business Luxury Money Product Profit Yourself
It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
BERNARD ARNAULT

Creative Design Management

In the luxury business, you have to build on heritage.

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In the luxury business, you have to build on heritage.

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