Obsess about customers, not competitors.
JEFF BEZOSTo get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
More Jeff Bezos Quotes
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Position yourself with something that captures your curiosity, something that you’re missionary about.
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People don’t want gadgets, they want services.
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There’ll always be serendipity involved in discovery.
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What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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You know, we love stories and we love narrative; we love to get lost in an author’s world.
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I’m going to go do this crazy thing. I’m going to start this company selling books online.
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The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
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I’d rather interview 50 people and not hire anyone than hire the wrong person.
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It’s time to go back to the Moon, this time to stay.
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We change our tools and then our tools change us.
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Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
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We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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I don’t buy stocks, I make stocks.
JEFF BEZOZ