“I don’t want to ever be categorized. I want to be able to hit every genre.”

I have ‘Very Rare’ tatted on my face.

There’s really nobody who taught me how to dress.

I have a song called ‘Young Voorhees,’ because I like to call myself the new Jason Voorhees, and it samples ‘Courage the Cowardly Dog.’

I’m gonna keep Very Rare as a street brand. I wanna make a new clothing brand and group. It’s gonna be more… high fashion.

You have to be strong for people when you don’t wanna be strong. You have to be clean-showered, clean, clean-cut for people. You have to set an example.

I hate anything that seems like something that has been done.

Timbaland is my favorite producer.

I want to make people have fun again and show people that people can just rap and snap.

I don’t like being categorized as a rapper. I make music; I don’t just rap.

I used to really like Method Man and Redman for some reason. And Fabolous. A lot of New York rappers, too. Cam’ron. Jim Jones. Hurricane Chris.

I want to make theme-setting music, music that sets a theme without being cliche.

Every time before I go on stage, I’m nervous.

One thing that I do want to say is Drake, as an artist, anybody has to respect him. He’s in the game, and he’s been in the game – he has longevity, even if he doesn’t write or writes his music.

If you see somebody dressing like me, you know they’re purposely trying to dress like me because I dress like nothing.

I know I do swag rap also, but I also take it seriously. It’s like 50-50.

Music changed my life in so many ways.

You have to reduce the essence of your brand to a single thought or attribute.

The best way to make news is to announce a new category, not a new product.

You have to stop listening in categories. The music is either good or it’s bad.

Society likes to file you away, put you in this or that category. And I never fit any category.

So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.

Possessions of this world have not been for the exclusive use by such or such category of individuals.

You taste something from St. George, even across categories – the gin, the whisky – it tastes like something from St. George. It’s the same as going to a great bar:

Reading across three languages is a way for me to diversify my intake as a reader, not to tunnel into certain categories or demographics.