Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
HOWARD SCHULTZWhile we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
More Howard Schultz Quotes
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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If you want to achieve widespread impact and lasting value, be bold.
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At its core, I believe leadership is about instilling confidence in others.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Success is empty if you arrive at the finish line alone.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Success is something that has to be earned every day.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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Success is best when it is shared.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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