Customers must recognize that you stand for something.
HOWARD SCHULTZWhile we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
More Howard Schultz Quotes
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Success is best when it is shared.
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Business leaders cannot be bystanders.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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Don’t be threatened by people smarter than you.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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At its core, I believe leadership is about instilling confidence in others.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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People around the world, they want the authentic Starbucks experience.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Risk more than others think safe.
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My passion. My commitment. This is the most important thing in my life other than my family.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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I can’t imagine a day without coffee. I can’t imagine!
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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