While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
HOWARD SCHULTZGreat companies are defined by their discipline and their understanding of who they are and who they are not.
More Howard Schultz Quotes
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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The challenge of the retail business is the human condition.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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I can’t imagine a day without coffee. I can’t imagine!
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A great business has to have a conscience. You have to know who you are and who you are not.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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At its core, I believe leadership is about instilling confidence in others.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
HOWARD SCHULTZ