Creating demand is hard. Filling demand is easier. Don’t create a product, then seek someone to sell it to. Find a market – define your customers – then find or develop a product for them.
If only I had more money is the easiest way to postpone the intense self-examination and decision-making necessary to create a life of enjoyment – now and not later.
Just as modern man consumes both too many calories and calories of no nutritional value, information workers eat data both in excess and from the wrong sources.
