“The only way to advertise is by not focusing on the product.”

I’m a sexual person, and that’s reflected in my clothes and my advertisements.

People in their 70s can still have incredible lives. Health is the most important thing.

We’re not doing outrageous fashion; I make sports clothes that are relatively conservative, clothes that everyone wears.

I still drink vodka; I’m not an advocate of drinking, but I’m no angel. I don’t like grass, because it just makes me hungry.

People read things into my commercials that don’t even exist.

I love women. I’m trying to do beautiful things with them. I’m not trying to insult them. My life is not about that.

I’m not trying to be Mr. Universe, but I want to stay in shape.

When I get into bed at night, I hope I don’t get into it alone!

My wardrobe consists of antique clothes, many of my designs, plus shoes and shirts from Brooks Brothers and Paul Stuart.

I’m more offended when someone’s killed on television than when there’s something that’s sensuous or sexual. So what?

Commercials capture your attention, that’s all.

I couldn’t have attended half the parties that I was supposed to have been to according to the newspapers. It bothers me.

Traditionally, the sample is always better than the stock you deliver to the store.

People who run a ready-to-wear company are businessmen rather than production or design people.

There are a lot of gay people in fashion, but it’s not as if every gay person is a great creator.

Levi’s can produce many more Western jeans than we can and make them at a better price.

The philosophy behind much advertising is based on the old observation that every man is really two men – the man he is and the man he wants to be.

Advertising is legalized lying.

I’ve spent so many years waiting for publishers to consider whether they wanted to print a book of mine, making contracts, taking months to fit it into the Fall list or the Spring list, fitting it into an advertising plan.

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved – commitment to a scenario.

I started selling out comedy clubs before I got to town with no advertising. I was selling out theaters just on the rumor that I was going to be there.

Some people want to advertise their weirdness, and spread it out, that’s not me.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

What should a brand leader advertise?