People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
HOWARD SCHULTZSuccess is best when it is shared.
More Howard Schultz Quotes
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Success is best when it is shared.
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Success is empty if you arrive at the finish line alone.
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This may sound a bit naive, but I got here by believing in big dreams.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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Who wants a dream that’s near-fetched?
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
HOWARD SCHULTZ