I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROCUnderstanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
More Ray Kroc Quotes
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If you have time to lean, you have time to clean.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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The quality of a leader is reflected in the standards they set for themselves.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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It is no achievement to walk a tightrope laid flat on the floor.
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The third big war will begin when the big city is burning.
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Adversity can strengthen you if you have the will to grind it out.
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When you’re green, your growing. When you’re ripe, you rot.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROC