The definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROCUnderstanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
More Ray Kroc Quotes
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There’s almost nothing you can’t accomplish if you set your mind to it.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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None of Us is as Good as All of Us.
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Are you green and growing or ripe and rotting?
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It is no achievement to walk a tightrope laid flat on the floor.
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The organization cannot trust the individual; the individual must trust the organization.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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When you’re green, your growing. When you’re ripe, you rot.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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In business for yourself, but not by yourself.
RAY KROC