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I believe in God, family, and McDonald’s. And in the office, that order is reversed.

Ray Kroc

The definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROC

Art Customer Let Go Meaning
To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROC

Idiot Knowledge Leadership Old War Weakness
If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROC

Believe Failure Hard Impossible Inspirational Motivational Yourself
In my experience, good executives don’t make mistakes.
RAY KROC

Executive Experience Mistake Myself
You’re only as good as the people you hire.
RAY KROC

Business Goodness Yourself
Luck is a dividend of sweat.
RAY KROC

Hard Work Luck One Liner
Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC

Creation Flame Future Intellectual Understand
We need god to prosper those without him will not.
RAY KROC

Faith God Himself Need Prosperity Religious
If you’re not a risk taker, you should get the hell out of business.
RAY KROC

Business Inspirational Leaving Risk Yourself
After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
RAY KROC

Fire Greatness Heaven Kind Man Rain See Time Trouble Weapon
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC

Animal Competition Dog Fast Food Industry Myself Talk
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
When you’re green, your growing. When you’re ripe, you rot.
RAY KROC

Deep Growth Yourself
All money means to me is a pride in accomplishment.
RAY KROC

Accomplishment Money Myself Pride
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk

I believe in God, family, and McDonald’s. And in the office, that order is reversed.

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I believe in God, family, and McDonald’s. And in the office, that order is reversed.

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