If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROCI believe in God, family, and McDonald’s. And in the office, that order is reversed.
More Ray Kroc Quotes
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It is no achievement to walk a tightrope laid flat on the floor.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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The third big war will begin when the big city is burning.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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Look after the customer and the business will take care of itself.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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The first dollar is the most you will get if you don’t love what you are doing.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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All money means to me is a pride in accomplishment.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC