I want to make beautiful clothes for women and men who appreciate detail and quality. The product must be the best but this is almost secondary to the service the customer will receive.
It’s funny, our beauty standard has become harder and tougher because we live in a tough age. I don’t think anyone wants to walk down the street and feel vulnerable. You want to walk down the street and feel like you’re in control.
Style for me is some one who figures out who they are. What works on them. What they feel good in and develops that. Develops their character. And the outer expression of their character is what is style.
I do struggle because I’m attracted to beautiful things, yet at the same time I am actually very aware, in some sense, their lack of value and that the most important things in life are your connections to other people.
