I was an overnight success all right, but 30 years is a long, long night.
RAY KROCIn business for yourself, but not by yourself.
More Ray Kroc Quotes
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The quality of a leader is reflected in the standards they set for themselves.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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We provide food that customers love, day after day after day. People just want more of it.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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We take the hamburger business more seriously than anyone else.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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No one of us is more important than the rest of us.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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It is no achievement to walk a tightrope laid flat on the floor.
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We need god to prosper those without him will not.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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The third big war will begin when the big city is burning.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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We have an obligation to give something back to the community that gives so much to us.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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To be successful, you must be daring, be first and be different.
RAY KROC