The first dollar is the most you will get if you don’t love what you are doing.
RAY KROCIn business for yourself, but not by yourself.
More Ray Kroc Quotes
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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We have an obligation to give something back to the community that gives so much to us.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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It is no achievement to walk a tightrope laid flat on the floor.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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When you’re green, your growing. When you’re ripe, you rot.
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You must perfect every fundamental of your business if you expect it to perform well.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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There’s a lot more future in hamburgers than in baseball.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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In business for yourself, but not by yourself.
RAY KROC