To be successful, you must be daring, be first and be different.
RAY KROCIf you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
More Ray Kroc Quotes
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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When you’re green, your growing. When you’re ripe, you rot.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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The third big war will begin when the big city is burning.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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In business for yourself, but not by yourself.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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Look after the customer and the business will take care of itself.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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None of Us is as Good as All of Us.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROC