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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.

Ray Kroc

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC

Cleaning Myself Ocean Quality Repeat Service Thinking Time Value Word
It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROC

Easy Important Poor Principle Rich
If you have time to lean, you have time to clean.
RAY KROC

Cleaning Experience Time Yourself
Adversity can strengthen you if you have the will to grind it out.
RAY KROC

Adversity Hustle Strength Yourself
I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROC

Appearance Machine Myself Opportunity
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
Luck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROC

Effort Hard Work Inspirational Luck Yourself
In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROC

Beginning Brother City Endurance God Greatness
I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
RAY KROC

Ability Ego Entrepreneur Inspirational Leadership Pride Yourself
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROC

Believe Family God Myself Order Reverse
After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
RAY KROC

Fire Greatness Heaven Kind Man Rain See Time Trouble Weapon
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk

No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.

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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.

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