Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROCNo self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
More Ray Kroc Quotes
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The more I help others to succeed, the more I succeed.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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No one of us is more important than the rest of us.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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In business for yourself, but not by yourself.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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It is no achievement to walk a tightrope laid flat on the floor.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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Adversity can strengthen you if you have the will to grind it out.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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We have an obligation to give something back to the community that gives so much to us.
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When you’re green, your growing. When you’re ripe, you rot.
RAY KROC