“I suppose, yes, I’ve been guilty of provocation but it’s also just common sense marketing – put a bottle of scent in a woman’s cleavage, or between her thighs – and men will notice.”

Oh my God, so many young girls now look like whores!

I believe in living life the way that you want to live it every day, and if you do that, you don’t really need to have New Year’s resolutions.

I think that the older you get, the more you become your true, essential self. You find the things that make you happy. You whittle away the parts of yourself that mean less to you.

Time and silence are the most luxurious things today.

The world might be a very scary place if it were only run by Virgos.

At home, off-duty, I wear T-shirts from Fruit of the Loom – but I have them tailored.

Yes, I still take my baths all day long. They’re meditative. I have three a day.

In my adult life I’ve understood that if I put an enormous amount of love and honesty into something, usually that shows in the end.

In another life I would love to be a cosmetic surgeon because it’s architectural. You know, you are trying to figure out where the seams go. Can I do it in one piece like Halston? Can you formaldehyde DNA?

I find I can get so much done between midnight and 4 a.m. Everything is quiet, no one is disturbing me, and if I go to bed then, I just lie awake thinking of ideas. They are very creative hours for me. One night a week I crash out, though.

I’m living the exact life I planned on living when I was five.

A man should never wear shorts in the city. Flip-flops and shorts in the city are never appropriate. Shorts should only be worn on the tennis court or on the beach.

Everyday is one less day.

Style is very different from fashion. Once you find something that works, keep it.

I want to make beautiful clothes for women and men who appreciate detail and quality. The product must be the best but this is almost secondary to the service the customer will receive.

I am not a person who is about reality. I am about enhanced reality.