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I think it is possible for ordinary people to choose to be extraordinary.

Elon Musk

If you’re co-founder or CEO, you have to do all kinds of tasks you might not want to do. If you don’t do your chores, the company won’t succeed. No task is too menial.
ELON MUSK

CEO Company Entrepreneur Success Task Work
Innovation comes in many ways.
ELON MUSK

Business Innovation Inspirational One Liner Positive
Great differences in technology exist in the world about which even hardcore technologists are unaware.
ELON MUSK

Aware Difference Existence Technology World
The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.
ELON MUSK

CEO Department Design Engineer Market Office Path
I wouldn’t say I have a lack of fear. In fact, I’d like my fear emotion to be less because it’s very distracting and fries my nervous system.
ELON MUSK

Distract Emotion Fear Lack
The extension of life beyond Earth is the most important thing we can do as a species.
ELON MUSK

Earth Entension Life Moon Species
What is simple in one arena is often profound in another.
ELON MUSK

Arena Profound Simplicity
Mars is to Earth, as Terminus was to Trantor.
ELON MUSK

Earth Mars Science Space
Being an entrepreneur is like eating glass and staring into the abyss of death.
ELON MUSK

Death Eat Entrepreneur Glass
If heat death is the end of the universe, it really is all about the journey.
ELON MUSK

Death Ending Heat Journey Universe
Persistence is very important. You should not give up unless you are forced to give up.
ELON MUSK

Business Force Give Up Important Inspirational Persistence
If something’s important enough, you should try. Even if you – the probable outcome is failure.
ELON MUSK

Business Enough Failure Important Inspirational Outcome Probable Try
The thing that’s worth doing is trying to improve our understanding of the world and gain a better appreciation of the universe and not to worry too much about there being no meaning.
ELON MUSK

Appreciation Improvement Meaning Understand Universe World Worry
Weighing too much on someone’s talent and not someone’s personality. I think it matters whether someone has a good heart.
ELON MUSK

Goodness Heart Personality Talent
Physics is a good framework for thinking. Boil things down to their fundamental truths and reason up from there.
ELON MUSK

Framework Fundamental Physics Reason Thinking Truth
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
ELON MUSK

Brand Impression Perception Product Reality Time

I think it is possible for ordinary people to choose to be extraordinary.

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I think it is possible for ordinary people to choose to be extraordinary.

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