“The real and effectual discipline which is exercised over a workman is that of his customers. It is the fear of losing their employment which restrains his frauds and corrects his negligence.”

The rate of profit is naturally low in rich and high in poor countries, and it is always highest in the countries which are going fastest to ruin.

What is prudence in the conduct of every private family can scarce be folly in that of a great kingdom.

Nothing but the most exemplary morals can give dignity to a man of small fortune.

The learned ignore the evidence of their senses to preserve the coherence of the ideas of their imagination.

Wonder and not any expectation of advantage from its discoveries, is the first principle which prompts mankind to the study of Philosophy, of that science which pretends to lay open the concealed connections that unite the various appearances of nature.

Science is the great antidote to the poison of enthusiasm and superstition.

It appears, accordingly, from the experience of all ages and nations, I believe, that the work done by freemen comes cheaper in the end than that performed by slaves.

Ask any rich man of common prudence to which of the two sorts of people he has lent the greater part of his stock, to those who, he thinks, will employ it profitably, or to those who will spend it idly, and he will laugh at you for proposing the question.

The interest of the dealers, however, in any particular branch of trade or manufactures, is always in some respects different from, and even opposite to, that of the public. To widen the market and to narrow the competition, is always the interest of the dealers.

Nothing is more graceful than habitual cheerfulness.

Every tax ought to be so contrived as both to take out and to keep out of the pockets of the people as little as possible, over and above what it brings into the public treasury of the State.

An English university is a sanctuary in which exploded systems and obsolete prejudices find shelter and protection after they have been . Hunted out of every corner of the world.

To feel much for others and little for ourselves, that to restrain our selfish, and to indulge our benevolent affections, constitutes the perfection of human nature.

A power to dispose of estates for ever is manifestly absurd. The earth and the fulness of it belongs to every generation, and the preceding one can have no right to bind it up from posterity. Such extension of property is quite unnatural.

Great nations are never impoverished by private, though they sometimes are by public prodigality and misconduct.

With the greater part of rich people, the chief enjoyment of riches consists in the parade of riches.

Look after the customer and the business will take care of itself.

Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

The definition of salesmanship is the gentle art of letting the customer have it your way.

I want to make beautiful clothes for women and men who appreciate detail and quality. The product must be the best but this is almost secondary to the service the customer will receive.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

The purpose of business is to create and keep a customer.

There is only one valid definition of business purpose: to create a customer.

1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?