Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
B. F. SKINNERWe admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
More B. F. Skinner Quotes
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Behavior is determined by its consequences.
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In a world of complete economic equality, you get and keep the affections you deserve. You can’t buy love with gifts or favors, you can’t hold love by raising an inadequate child, and you can’t be secure in love by serving as a good scrub woman or a good provider.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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I did not direct my life. I didn’t design it. I never made decisions. Things always came up and made them for me. That’s what life is.
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Science is a willingness to accept facts even when they are opposed to wishes.
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The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.
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A piece of music is an experience to be taken by itself.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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Chaos breeds geniuses. It offers a man something to be a genius about.
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The way positive reinforcement is carried out is more important than the amount.
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We shouldn’t teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
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Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
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It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
B. F. SKINNER