We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
B. F. SKINNERThe speaker does not feel the grammatical rules he is said to apply in composing sentences, and men spoke grammatically for thousands of years before anyone knew there were rules.
More B. F. Skinner Quotes
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We shouldn’t teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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I did not direct my life. I didn’t design it. I never made decisions. Things always came up and made them for me. That’s what life is.
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Let men be happy, informed, skillful, well behaved, and productive.
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I’ve often said that my rats have taught me much more than I’ve taught them.
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When we say that a man controls himself, we must specify who is controlling whom.
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The real problem is not whether machines think but whether men do.
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When we say that a man controls himself, we must specify who is controlling whom.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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Give me a child and I’ll shape him into anything.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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When we say that a man controls himself, we must specify who is controlling whom.
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Indeed one of the ultimate advantages of an education is simply coming to the end of it.
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If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.
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The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
B. F. SKINNER







