We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
B. F. SKINNERThose who have had anything useful to say have said it far too often, and those who have had nothing to say have been no more reticent.
More B. F. Skinner Quotes
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The juvenile delinquent does not feel his disturbed personality. The intelligent man does not feel his intelligence or the introvert his introversion.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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I will be dead in a few months. But it hasn’t given me the slightest anxiety or worry. I always knew I was going to die.
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The way positive reinforcement is carried out is more important than the amount.
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Let men be happy, informed, skillful, well behaved, and productive.
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A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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A piece of music is an experience to be taken by itself.
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The real problem is not whether machines think but whether men do.
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That’s all teaching is; arranging contingencies which bring changes in behavior.
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The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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In a world of complete economic equality, you get and keep the affections you deserve. You can’t buy love with gifts or favors, you can’t hold love by raising an inadequate child, and you can’t be secure in love by serving as a good scrub woman or a good provider.
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Society already possesses the psychological techniques needed to obtain universal observance of a code – a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren’t any right people.
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I did not direct my life. I didn’t design it. I never made decisions. Things always came up and made them for me. That’s what life is.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNER







