The way positive reinforcement is carried out is more important than the amount.
B. F. SKINNERWe shouldn’t teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
More B. F. Skinner Quotes
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
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The mob rushes in where individuals fear to tread.
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The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
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Death does not trouble me. I have no fear of supernatural punishments, of course, nor could I enjoy an eternal life in which there would be nothing left for me to do, the task of living having been accomplished.
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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If you’re old, don’t try to change yourself, change your environment.
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No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn’t die out, it’s wiped out.
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The real problem is not whether machines think but whether men do.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.
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Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
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…not everyone is willing to defend a position of ‘not knowing.’ There is no virtue in ignorance for its own sake.
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A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
B. F. SKINNER